As a salon owner, you have to juggle a lot of things. From sharpening your skills to maintaining your salon, there’s much work that goes into it.
Add to that; you also need to promote your salon. Otherwise, you cannot expect people to flock in.
For salon owners, attracting more clients is a constant challenge that never goes away. If you want to improve the number of clients that you have, you have to work on the methods you do to attract more clients.
To help you start that, here are seven effective ways to attract more clients to your salon:
Join Hair and Beauty Show
When you want to attract clients, you have to be where they are. It would help if you also found a way to showcase your brand and salon to them.
One of the best ways you can do that is by setting up exhibits in critical events, especially hair and the beauty industry in general.
It would help if you were vigilant to be able to find exhibits and events that you might want to set up a booth in to advertise your brand.
You’re not going to find them unless you look for them. But once you start developing a network of people, you’ll get the right connections who might be able to notify you of upcoming events.
Connect with Like-Minded Brands
If you’re a salon starting, it’s a good idea to connect with fellow local businesses in your area. You can band with one another so that you can recommend each other to your clients.
The great thing about working in a salon is that you often get to talk with your clients for a long time and get to know them.
You can use that opportunity to boost up the businesses of your fellow local business owners. They should do the same for you.
Aside from the ones in your community, the Internet makes it possible for you to connect with like-minded brands without meeting them.
You can inspire one another and know the trends and interact with these brands. Their fans might want to check out your brand because of that.
Run Facebook and Instagram Ads
Traditional advertising isn’t enough for your salon to attract new clients.
If you want to improve upon your store’s advertisements, you have to use social media. Aside from making regular content on your feed, you also have to invest in paid ads.
When advertising your salon, you need to think of advertising and marketing as an investment.
Your return on investment from running social media ads is worth it, given the price that you get for each new client that books with you through that.
If you’re afraid of how much it’s going to cost, know that it’s cheaper than you think. Plus, you can stop your paid ads anytime you want to, even in an ad campaign!
Manage Online Salon Reviews
Many consumers expect businesses to have an online presence of some sort. When a company has an online presence, it makes it easier to discern whether their services are something that they need.
Before they buy anything from a place, the first thing that most consumers look for is customer reviews. Some people won’t even engage with businesses if there are no reviews present there.
Thus, it’s a good idea to have a way for your customers to leave reviews, especially on your website and social media platforms.
For your social media platforms, you can repost or share the reviews that previous customers posted online. It helps you get positive thoughts out in the world, and they’ll also make your previous customers feel flattered when you feature them.
Offer Referral and Reward Programs
One of the best ways to get clients is by having previous customers recommend you to the people in their network.
Potential customers trust the people that they know more than the customer reviews that you get on your wall. Thus, it would help if you encouraged this by incentivizing previous customers to encourage the people they know to do business with you.
The best way to encourage previous customers to refer other customers to you is by having a referral program.
You can also nurture that relationship with your current customers. What you can do is rewards those who always patronize your salon.
Having a website nowadays is needed for a lot of businesses. It serves as an online alternative to your brick-and-mortar store.
Even as a salon, you need to have a website to thrive. When they look up salons online, they’re going to find you because you have a website.
Yet, when designing your salon’s website, make sure that you also optimize your website when people view them with a mobile phone.
Many people are looking up things online through their phones. So you want to make sure that your website looks good. If they don’t look good on mobile, they will want to click away from your site.
Take the time to make your site more optimized for people on mobile phones and on various devices.
Have Your Own YouTube Channel
YouTube is one of the most underrated social media channels for a lot of smaller businesses. But if you try and develop your YouTube channel, you’re going to find how useful it is for getting more clients.
You can show your expertise and create a stable community around your brand. Plus, you can easily link your videos on your YouTube channel to other social media channels. If you feel comfortable, try running your own YouTube channel.
When you invest in your advertising, you’re going to find that your business will thrive. You’ll have a better chance of attracting more clients and have a steady stream of income. Try them out for your business and tweak it based on your personal preferences. Just the effort to change and improve is going to help your salon genuinely bloom.